Business Partnership

Business Ministry Partners

89.3 The Arbor operates through both listener support and business support, called underwriting.

Underwriting is a non-commercial acknowledgment message that identifies your business or organization as a supporter of 89.3 The Arbor.

An underwriting message can include:

  • Name of business
  • Type of product and/or service you provide
  • Location
  • Hours
  • Contact information

If you are interested on how you can become a business underwriter on 89.3 The Arbor, fill out the contact form below.

  • It reaches people in their home, vehicle and business.
  • It’s mobile, reaching people just before they enter the store.
  • The production cost is low compared to television.
  • According to the Radio Advertising Bureau, 77% of adults tune into radio more than three hours daily.
  • Christian radio listeners ascribe an incredible amount of loyalty to their station. According to Simmons Market Research, 20.9% of Christian radio listeners listen exclusively to Christian radio. For this reason, they tend to support those merchants who support their station.
  • Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.





89.3 The Arbor is a non-commercial radio station owned by Spring Arbor University.  Spring Arbor University is private 501(c)3 institute of higher learning. Your underwriting contribution to 89.3 The Arbor may be treated as a charitable contribution or as an ordinary and necessary business expense, pursuant to Section 162 and 170 of the Internal Revenue Code.

If you would like to make your underwriting dollars tax-deductible, please seek counsel from a certified public accountant.